Transferring an OEM’s audio brand heritage to the new electric domain bBrands like Maserati have cultivated and established their renowned, combustion engine Brand sound over decades. Given the beginning new era of greener vehicles how can they possibly transfer their sound DNA to the electric domain without simply copying it? Start with the best, most …
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The Sound Designer at Hyundai-KIA-Genesis Hyundai-KIA Motor Corporation is one of the customers who has been using our systems and consulting services for more than 10 years. During that period, HKMC has established a profound concept for the brands Hyundai, Kia, Genesis and now the new N brand. These brands are spreading Active Sound to …
Active Sound finally arrived in small EVs Until recently, Active Sound for BEVs was mainly implemented in the premium vehicle segment – reflecting the way new technologies are typically introduced to the market. As the technology has well established itself it has started to spread and has now arrived in a compact car. Take the …
