Transferring an OEM’s audio brand heritage to the new electric domain
bBrands like Maserati have cultivated and established their renowned, combustion engine Brand sound over decades. Given the beginning new era of greener vehicles how can they possibly transfer their sound DNA to the electric domain without simply copying it?
Start with the best, most flexible tools like the Sound Designer, add a corresponding hardware device implementation for mass production, throw in some active sound design consulting to get up to speed finding the target sounds, finally a dose of marketing glamour at the end.
View the result…