neosonic works with many leading international automotive OEMs and Tier1s.

Our ASD software solution and sound designs are increasingly used for mass-production. The software is powering embedded devices such as DSP amplifiers, head units, stand-alone sound ECUs and AVAS systems of 6 Tier1 suppliers. It is used in mass production by 9 OEMs in 11 vehicle models. We will have reached 12 OEMs and 21 car models by Q1 2023 with many more to hit SOP in the next few years. 

Have a look at the exciting Hyundai KIA Genesis story. The Korean OEM widely employs neosonic’s ASD software for their world-class EV sound designs and the creation of their unique audio brand. The story is presented by our distributor Siemens Industrial Software. 

Welcome the Mercedes AMG SLS Electric Drive super-sports car which appeared in 2013 and was the first series-EV world-wide to feature interior sound – created and delivered by neosonic.


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ASD tools at Hyundai KIA Genesis
KIA EV6 Custom ASD Settings

ASD in the KIA EV6

Sound design is integrally part of the driving experience in electrified vehicles. It offers options to create consistent acoustic feedback for the driver, reflecting the vehicle’s dynamic behavior. 

Hyundai KIA Motor Group is deploying neosonic’s active sound design (ASD) solution to align the acoustic experience with its brand strategy and style.

In developing its electric vehicle brands and creating the driving experience, Hyundai acknowledges the importance of acoustics and sees new possibilities for using sound to enhance the customer experience and distinguish the brand. To pursue this opportunity, Hyundai aims to create an acoustic signature that allows for personalization by the customer while at the same time bringing together the emotional and technical aspects of each brand. In the personalization aspect, Hyundai also considers that acoustic perception and expectation can vary across the world.

To overcome this challenge, Hyundai engineers created an identifiable sound design strategy for each brand. But within the design, customers can make adjustments to customize the vehicle sound based on their preferences as shown to the left.

Mercedes AMG SLS ED

The Press on our sound design and software in the Mercedes AMG SLS Electric Drive

The acousticians composed a sound that was supposed to make the enormous power and torque of the AMG SLS ED acoustically perceptible and at the same time switch off the singing and humming typical of the electric drive. You can tell how successful this is when you switch off the background sports noise. Until then, the respective noise matched exactly what vehicle technology had just given up. It sounds dynamic when accelerating and cautious when driving steadily. –

Now you could have used the sound of a V8, but it sounds like a ruthless monster from the past. And so the Mercedes AMG SLS Electric Drive has the sounds of the future on it, the deep bass of a bowed string is modulated, serves as the basis for starting, for acceleration and top speed and for the action of the brakes. –

Even without a V8 engine underneath the bonnet, the AMG SLS ED still sounds like a high-performance car with its eSound module. The occupants can enjoy a tailored sound pattern to suit each driving situation: incredibly dynamic when accelerating, subdued and restrained when cruising and intuitively comprehensible during recuperation phases – i.e. when the driver decelerates using the steering-wheel shift paddles and energy is being recovered. Using, in the main, authentic yet denaturalized real noises that cause the driver to make a subconscious association is of great benefit here as they do not sound artificial, as is usually the case with synthetic noises. This form of sound generation is thus far unprecedented in the field of production car development, and gives the driver emotive, instantly comprehensible feedback on the vehicle’s current behavior. –