neosonic’s ASD solution and sound designs are widely used in mass-production by leading international automotive OEMs and Tier1s

The software is powering embedded devices such as DSP amplifiers, head units, stand-alone active sound ECUs, and AVAS systems of 6 Tier1 suppliers. 

It is currently deployed in mass production by 12 OEMs in 21 vehicle models with many more scheduled for SOP. 


Have a look at the in-depth Hyundai KIA Genesis story. The Korean OEM widely employs neosonic’s ASD software for their world-class EV sound designs and the creation of their unique Audio Brand. The story is presented by neosonic’s distributor Siemens Industry Software. 

Check out current and past projects such as the Mercedes AMG SLS Electric Drive super-sports car which hit the market in 2013 and was the first series-EV world-wide to feature interior sound – created and delivered by neosonic.

neosonic's ASD in production at Hyundai KIA Genesis Motors
Video Hyundai Ioniq 5 N EV: Cutting edge Active Sound

Ioniq 5 N: High Performance electric racing vehicle with full combustion sound performance

This active sound development project was both a welcome challenge and a lot of fun as high performance electric vehicles allow us to again push the envelope and deploy the full potential of Active Sound Design. 

The 650 PS Hyundai Ioniq 5 N will redefine the state of the art in Active Sound, introducing a wealth of industry-first sound features that create the amazingly realistic sound scape of a combustion racing car and simply push EV performance driving to a new level. 

The latest addition to the growing family of Hyundai Ioniq EVs is premiered to the world at Goodwood Festival of Speed, England July 2023. 

The Press:We drive off: Directly in N-Mode, switching to manual mode and injection sound. Hardcore: Because of the generated engine sounds you really think you’re sitting in an i30 N. The sonorous sound of the combustion engine and the flap exhaust, the gear shift warning flashing at 8000 rpm, the babbling, the engine sputtering when quickly downshifting with double-declutching – mind-boggling in an Electric Vehicle, acoustically very convincing.” Autobild Car Magazine 

Video Maserati GT Folgore: Continuing the sound heritage

Transferring an acoustic brand heritage to the new electric domain

Brands like Maserati have cultivated and established their renowned, combustion engine Brand Sound over decades. Given the beginning new era of greener vehicles how can they possibly transfer their sound DNA to the electric domain without simply copying it?

Start with the best, most flexible tools like the Sound Designer, add a corresponding hardware device implementation for mass production, throw in some active sound design consulting to get up to speed finding the target sounds, finally a dose of marketing glamour at the end.

Video 500e Abarth: neosonic's design tools in action

Active Sound arriving in small EVs

Until recently, Active Sound for BEVs was mainly implemented in the premium vehicle segment – reflecting the way new technologies are usually introduced to the market. As the technology has well established itself it has started to spread and has now arrived in a compact car. 

Watch the video to learn more about the new racy Fiat 500e Abarth and the background story about its sound’s development by clicking the image. 

Video: neosonic elvis³ in the KIA EV6, Driver's ASD settings

The neosonic ASD system in the KIA EV6

Sound design is an integral part of the driving experience in electrified vehicles. It offers many options to create a consistent acoustic feedback for the driver, reflecting the vehicle’s dynamic behavior. 

Hyundai-KIA Motor Group is deploying neosonic’s Active Sound Design (ASD) solution to align the acoustic experience with its brand strategy and style.

In developing their electric vehicle brands and creating the driving experience, Hyundai-KIA acknowledges the importance of acoustics. The OEM also sees new possibilities for using sound to enhance the customer experience and distinguish the brand. To pursue this opportunity, Hyundai aims to create acoustic signatures that allow for personalization by the customer while at the same time underscoring the emotional and technical aspects of each brand. 

With the personalization options Hyundai-KIA also considers that acoustic perception and expectations can vary considerably across the world’s cultures. To harness this challenge Hyundai-KIA’s engineers created an identifiable Sound Design strategy for each brand, where within each sound signature drivers can make adjustments to customize their vehicle‘s sounds based on preference as shown in the head unit editing screen.

Video: elvis³ in the Mercedes AMG SLS Electric Drive

The Press on neosonic’s sound design and elvis³ software in the Mercedes AMG SLS Electric Drive

The acousticians composed a sound that was supposed to make the enormous power and torque of the AMG SLS ED acoustically perceptible and at the same time switch off the singing and humming typical of the electric drive. You can tell how successful this is when you switch off the background sports noise. Until then, the respective noise matched exactly what vehicle technology had just given up. It sounds dynamic when accelerating and cautious when driving steadily. –


Now you could have used the sound of a V8, but it sounds like a ruthless monster from the past. And so the Mercedes AMG SLS Electric Drive has the sounds of the future on it, the deep bass of a bowed string is modulated, serves as the basis for starting, for acceleration and top speed and for the action of the brakes. –


Even without a V8 engine underneath the bonnet, the AMG SLS ED still sounds like a high-performance car with its eSound module. The occupants can enjoy a tailored sound pattern to suit each driving situation: incredibly dynamic when accelerating, subdued and restrained when cruising and intuitively comprehensible during recuperation phases – i.e. when the driver decelerates using the steering-wheel shift paddles and energy is being recovered. Using, in the main, authentic yet denaturalized real noises that cause the driver to make a subconscious association is of great benefit here as they do not sound artificial, as is usually the case with synthetic noises. This form of sound generation is thus far unprecedented in the field of production car development, and gives the driver emotive, instantly comprehensible feedback on the vehicle’s current behavior. –